If you think about how much our lives have altered in the past decade or just so, you will actually realise the spectacular role played by brand new tech in this phenomenon.
A bunch of successful startups, nowadays, have begun out as a tech innovations company, where they provided a service on an online platform that designed life easier for its user than the classic, in-person approach. An exciting instance of this is online shopping, as customers can do it at any time of day, from any place, and are always able to try clothing from the convenience of their own home and send them ago should they not fit right, with no fitting room lines to deal with. Online shopping is not only limited to fashion: there are many companies that deliver food to your place, such as Moovenda and Prestofood, which are prominent as a result of how easy it is to order from a mobile app. This goes to show how the new inventions in technology can impact the market and create a huge brand new way to deal with instant demands from potential customers.
Among all the new business technologies, one that has become prominent across the last ten years is that of digital banking: most banks that offer personal accounts allow their customers to access and interact with some of the functions of their bank account from a mobile device, meaning that they can check their statements or make payments from the cosiness of their own home – or pocket. Financial establishments like La Caixa and Banco of East Asia are obviously aware of the potential of this advancement, and will strive to provide their users with a good digital experience.
If we think of the admin in our life, it’s typically to do with chores: heading out to your bank, or to the post office, or somewhere that usually requires time and queueing. Especially when one leads a busy working life, and office hours often coincide with those of the institutions we want to go to, this can feel a bit overwhelming, and surely it is not anyone’s preferred weekend activity.
There are many examples of IT innovations in business, as technological development can seriously drive a huge brand-new portion of numerous markets that was not earlier regarded. In the sector of media, for example, the introduction and rise in popularity of online platforms where subscribers can stream content on demand has fully revolutionised the market. Prominent figures in the industry like Virgin and BT are well aware of that, and most networks or suppliers are creating online counterparts where their customers can receive these new innovations in technology and still remain loyal to the brand. The convenience of binge-watching your favourite tv-show, or get caught up with half an episode during your commute to work, was not at all a possibility just fifteen years back.